Making money and protecting the environment are not mutually exclusive. You can actually enjoy excellent returns while helping to safeguard the planet.
Impact investing (so-called because the stocks and funds on offer have a positive impact on society, or the environment, or both) is fast gaining followers, not just for its morally virtuous stance, but also for its returns.
ESG is an increasingly popular investment approach that takes into account Environmental, Social and Governance factors - not just financial factors - when assessing whether to buy shares in a company.